This isn’t the usual sales-pitch sort of conversation that we’d like to start. We actually want to discuss how having technology can expediate your business. You may have heard of Point-of-Sale systems and would be no surprise if you already use them at your retail store. It is one of those technologies that have become a definite for most businesses. Through this blog, we would like to illustrate the benefits of Vape Store POS system through modern-day analogies.
There was a guy named Jake who set up a Vape Store. He was a twenty-one-year-old college dropout who opened a swanky, elegant, and swell store amidst a market of traditional tobacco stores.
His projected sales for the first year of his business were at $12,000. But guess what? He made almost $40,000 in his first year. A booming rise in his reality versus expectations (rare, isn’t it?).
How do you think Jake made such a monumental breakthrough? How does any emerging tobacco, cigar, cigarette, or vape store gain popularity and become a preferred place for people?
Read on to explore possibilities, and understand how technology and competent strategies can steer your business in the desired direction.
A business, whether a new or established one needs to consider changing trends, audience preference, their taste, and the modern-day nuances of the product that a customer might prefer.
Below is the list of 4 reasons how retail owners, especially tobacco store owners must advance towards a contemporary way of dealing with customers.
The jack and master of all trades; technology!
As a new-age business owner, you come up with a contingency plan, business modules, sales targets, marketing routes, and whatnot. What may often not be on your list of priorities is having technology that accelerates your business.
Retail stores see customers more often than a usual business owner. So, having a point-of-sale system to centrally manage everything for your business is what they need. When your inventory is managed, sale-purchase transactions are recorded, customer loyalty is built, and your overall sale-counter is managed. This puts you in a better place to turn your attention to other aspects of driving a business.
Know your audience!
The mindless scrolling on social media has given us all the liberty to judge advertisements and pop-ups to the best of our abilities. We come across an advertisement about dry-cleaners right after we look for one on the internet.
The point being, how does a business owner know how to target an interested audience, get their attention, attract them to his/her store, and make money? He/she doesn’t! It’s all about how well “digitally marketed” is your business. Through PPC advertisements, targeted ads, social media interaction, and content marketing, owners can reach a larger and farther audience.
Oversell yourself, each time!
Overselling is an art, not many can master. In an inventory of a hundred items, there might only be a selected few that sell off the counter like hotcakes.
Having a system such as a point-of-sale, helps you suggest customers to buy the low-priced or not-so-popular items while their purchase. It gives the buyer an option to buy impulsively, leading to an increase in your sale.
Be a Santa round the year, bearing discounts!
Go back to the time when candy was the only consolation prize we looked for at a doctor’s office. We would be ecstatic to get that free candy after the checkup and would make our day.
Similarly, handing out discounts to loyal customers or those who signed up for your loyalty program, is a bonus to keep coming back to you. You want people to prefer your brand over your competitors, isn’t it? So, what stops you from being their Santa? Start a reward program for buyers, send them a discount coupon once a month, introduce them to new stocks at lower rates, and lot more.
Conclusion
Consider these techniques in mind when considering a point-of-sale system for your Vape Store or for that matter any retail store. You’d be in for a surprise! The setup is easier than ever to use, streamlines business processes, and acts as dynamite of progress for the resources available.
We want to give you an idea about what technology can do for your business. We want to be more than just preachers, and let our actions speak for ourselves.
Give us a call or fill out the contact form on our website for us to get back to you.
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One of the most important challenges you face when designing the décor of your cigar shop is creating a space that is both engaging and upscale, especially if your location has a cigar lounge. By using the right digital signage, you can transform your cigar shop and smokers’ lounge into an interesting, engaging, and subtly informative experience. This article will show you how.
In the last decade, customer-facing technology has greatly transformed the marketing sector from a landscape of static, printed images into a dynamic experience that stimulates and influences customers to shop like never before. With digital signage, cigar shop retailers can customize the content for each and every screen in their stores. Providing carefully curated reinforcement of your branding, products, and even events with strategically placed digital signage is a cost-effective way to communicate, inform, and educate your customers while they shop and also while they enjoy a cigar in your lounge.
Digital signage captures 400% more views than static signs
Statistics show that 8 out of 10 customers enter a store because of an effective storefront or window display sign. Taking into account the fact that digital screens attract 400% more views than static ones, investing in digital signage for your store is imperative if you want to stay competitive.
Why should a cigar shop use digital signage? Digital screens allow businesses to showcase their products and product-related content, which helps them stand out and create customer engagement. Consider digital signage to be your store’s branded banner to the world. It’s the most flexible option on the market today. Not only can you choose the size and dimensions of your screen, but you can also update, rotate, and otherwise change the content you display on frequently basis. Unlike static signs that must be printed and replaced, there are no additional costs to using digital signage when you design and create the cigar content you display.
Having complete control over your marketing, advertisements, and campaigns is what makes using digital signage an ideal choice for your cigar shop.
75% of customers have told someone about a store simply based on its signage
What do consumers want from digital signage advertising? It should come as no surprise that customers tend to interact more with digital signage than older, static, printed signs. Research has also found that consumers usually look at digital signage which is personalized. Specifically, they would like to see advertisements that are relevant to their activities, interests, hobbies, and values.
Digital signage software can be integrated into your cigar shop’s inventory and shoppers’ CRM profiles to create the ultimate personal shopping experience. Your customers can benefit from the advanced product suggestions based on their previous purchases, online wish lists, and other customer profile-related data. What better way to cater to your customers and give them something to talk about?
20% of customers have made an unplanned purchase after seeing product promotion on a digital display
Lifestyle marketing is one of the top buzzwords in marketing today. It is all about influencing customer buying by showing that you understand what your customers truly value. Although you might be struggling to try to find the best approach to reach and connect with your cigar-loving customers, digital signage has become an effective channel. With a digital signage, you can showcase your cigars, interact with customers, and show them how your brand fits their lifestyle and lives.
When it comes to digital signage in cigar shops, customers don’t just glance, they engage. At FTx Global, we help deliver the right message to enhance your brand without overwhelming your shoppers. To influence your customers, you can use our solutions to convey a strong message that will help improve customer relations and increase revenue.
FasTrax Digital Signage
- Automatically update signage prices from your POS system
- Manage displays from your home or office PC, or anywhere on a tablet or smartphone
- No more expensive and time-consuming printing of promotional materials
- FDA health warnings built right into the design software to stay compliant with state and federal laws no matter how often you change your digital signage promotions
At FasTrax, we offer design training, or you could select a pre-made campaign from our template database of over 1,000 designs! Our free proprietary design software, AdPro makes it easy for users to edit templates, design original displays, and make changes. You can even schedule promotions and advertisements weeks, months, or even years in advance. Simply design, save, schedule, and forget about it!
See how FasTrax can improve the décor of your cigar shop and make it stand out in the cigar industry. Our specialists are ready to demonstrate how FasTrax Digital Signage can transform your shop into an interactive shopping experience that engages customers and make them come back time and again.
Discover all the services that FTx Global offers and how our technologies can revolutionize your cigar shop business.
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